Mark Zuckerberg, the CEO of Meta, informed his colleagues that WhatsApp and Messenger would boost the company's following wave of market growth quicker than metaverse. After the first round of layoffs, he seeks to allay fears about Meta's finances.
During a meeting with the business following the announcement of mass layoffs, Zuckerberg argued that they were early in monetizing, comparing the two chat apps to search engine marketing and advertising behemoths Facebook and Instagram.
"We regularly talk about long-term possibilities, such as the metaverse, but as we work to commercialise WhatsApp and Messenger, corporate communication will undoubtedly become our next keystone," Mark Zuckerberg stated.
The business should have promptly responded to a request for feedback. Following a major focus on extended reality hardware and software investment since unveiling a long-term vision to create an immersive metaverse last year, Zuckerberg's statements represent a shift in tone and emphasis.
Investors have questioned the prudence of that choice, given Meta's primary advertising company has seen its stock price more than drop this year. In his address to staff, Zuckerberg outlined the company's investment in Reality Labs.
He stated that personnel was Meta's most expensive expense, followed by capital spending, most of which went to infrastructure to support the company's networking app portfolio. The Reality Labs received about 20% of Meta's funding.
Reality Labs invested more than half of its money in augmented reality (AR). According to Zuckerberg, smart glasses solutions are expected to arrive "over the next several years" and some "really outstanding" AR glasses later in the decade.
"In some respects, this is the most challenging task," he says, "but also feels it is the most valuable potential piece of the effort over time." Reality Labs spent around 40% of its resources on virtual reality. The remaining 10% was spent on futuristic social platforms such as Horizon, a virtual environment.
Meta announced that the WhatsApp Cloud API would be integrated with Salesforce, allowing administrators to control communication directly from the Salesforce platform. The business stated that it intends to provide additional tools and assistance, such as exhibiting items and managing the process outside of WhatsApp.
This year, it has increased its efforts to promote the business potential of messaging, including selling WhatsApp as a call center solution. This claimed that "WhatsApp, Messenger, and Instagram Direct offer business solutions that can complement existing tools," such as click-to functionality from a website or app or Ad to a conversation with a sales rep via the WhatsApp API.
WhatsApp competes with many business listing platforms in India, such as Telegram, Signal, and the Chinese messaging service WeChat. According to analysts, many IT executives are debating whether to use a service like WhatsApp since it allows businesses to engage with customers using a platform they currently use.
They believe Facebook is attempting to replicate the successful model established by WeChat, in which users can access various options and transfer funds. With WhatsApp, you could purchase plane tickets, accept payments, and incorporate bots in the future.
WhatsApp Business API is an excellent approach to selling more goods and services. Businesses may use WhatsApp Business API to deliver messages to clients at scale and graphically present their products and services to a broad customer base.
WhatsApp enables small companies to offer their clients the desired things on a platform where they already interact and discuss with their friends and family. This is the best the online market has to offer!
Brands must use this functionality to provide individualized experiences and increase revenues on this messaging app. Now is the moment if you're seeking new methods to communicate and promote your items for your social media marketing agency services.