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What Tools do Marketers Use to Boost Social Media Presence?

Social networking is essential for promoting your company online. You may lead thousands of people to your website by correctly utilizing social media.

According to one poll, 70% of the US population uses at least one social networking platform. It also discovered that 71% of buyers with a favourable social media experience are inclined to promote the business to others.

When done effectively, social media marketing may help your company reach tremendous success. By generating and sharing a variety of outstanding content on social media networks, you may attract new audiences and increase interaction.

You understand social media's benefits to you and your company or organization. It's the simplest and often cheapest way to create a customer base, gain traction for marketing, and raise brand recognition.

However, creating a slew of social media profiles and letting them run on autopilot isn't enough. You will not see results in this manner. A great social media strategy requires skill, creativity, and a clear awareness of your audience and what they want to see.

It takes time to become your company's social media expert. Here are a few tools to get you started on creating a dynamic and robust social media strategy.

Every Social Media Manager Should Have These Tools


Hootsuite is a popular social media management platform. It can help you reach your goals, whether you require a basic stream that syncs across different platforms or wants to work more closely with your followers. You may use the Facebook Ads estimated reach calculator tool and manage your social presence.

Google Analytics

There is no denying that Google dominates the SEO game. As one of the greatest SEO tools, Google Analytics provides valuable data that you can use to track and improve SEO performance.

This contains information on specific keywords, top referrals to your website, and much more. The free tool assists you in determining which pages are popular and how people arrive at your site.


SEMrush may help you increase organic traffic to your website pages. This software provides essential SEO tools and processes, making audits and developing content that leads to high ranks straightforward. It's an excellent tool for determining the ideal keywords for your business, analyzing data, making SEO recommendations, and tracking SERP rankings regularly.

Bing Webmasters Tool

Bing keyword rank checker derives keywords from Bing search recommendations and extracts terms Bing believes are related to your target keyword. You may use unrelated keywords as negative phrases for your Bing search advertising by browsing the list of search terms.

HubSpot's CMS

HubSpot offers a free content management system with built-in SEO optimization features to help you write, host, and distribute your blog material. This tool is a great place to start if you want to build a blog or website but don't know how to optimize your content. The platform also includes blog analytics, allowing you to observe how readers engage with your material.

Google Keyword Planner

Google Keyword Planner is undoubtedly one of the top SEO tools for finding hot keywords. The benefits of utilizing this tool are its accuracy, simplicity, and original keyword suggestions. Combining it with another comprehensive platform from our list of finest SEO tools will help you reach your marketing goals.

Robots Text

The google crawlability test tool determines whether your robots.txt file prevents Google web crawlers from accessing URLs on your site. For example, you may use this tool to see if the Googlebot-Picture crawler can crawl the URL of an image you want to remove from Google Image Search. You may send the robots a URL.

Google Business Profile

You must draw folks to where you are. In this instance, local SEO is the primary tactic for CMOs and marketing teams. And Google My Business is the best tool for this.

You may use it to build an official profile for your firm, which will appear as an informational card when someone searches for companies around them. Contact information, photographs, articles, and views may all be integrated into a Google search.

Give a Raise to Your Social Presence to the World

The tools outlined above will assist any marketer in staying on top of the newest developments in social media, as well as ahead of the curve on future trends. They will also assist them in becoming more proactive in order to avoid missing out on possibilities.

Simply try everything on this list if at all feasible, and then decide which ones work best for you. At the very least, you will discover something new to test and add into your ever-expanding social media arsenal. If you need professional assistance, try contacting social media marketing agency services specializing in social media marketing.

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