To be able to drive a consistent stream of traffic to your websiteon a daily basis, you should pay equity on Search Engine Optimization. The difference between showing up on page one and page two could be a difference between millions of impressions, page views, potential leads, and sales.
However, before you go ahead, and invest in the best free keyword research tool to make the most of your SEO strategies, you should get a thorough understanding of SERP or the importance of ranking highly on Search Engine Result Page.
SERPs refer to the webpages, which a search engine presents as a consequence of a searcher’s query. In this day and age of the Internet, the best way to resolve your queries or get suitable responses to a question you have in your mind is to simply “Google it.” With an inordinate amount of resources widely available on the web, you should ensure that your contents or posts are engaging enough to cater to attention and make some noise online.
Thanks to SEO, and multiple other technical facets associated with it, SERP or search engine result page can work in the favor of your brand. Need an example? Well, check this out: if you ask any search engine – “what is the best restaurant near me” – the page will instantly provide you with some results. This resulting page is a good example of SERP.
There might be a host of information on such pages – not only the info that resolves your queries. There might be a whole lot of info on that page – not just a piece of info that resolves your queries but also provides further details like other requested queries, blog posts covering the same/similar topic, videos running on eateries, and the likes!
Before you invest in a high-quality Google SERP position checker, you should take a look different varieties of SERP. There are mainly 3 main types of webpages found on search engine result pages. Web pages the search engine spider crawls and indexes, web pages which have been added manually to the search engine directory, and pages which show up as a result of paid incorporation.
Search engines mainly rely on complex algorithms as well as ranking signals, or characteristics which lead to impressive rankings for analyzing the indexed multimedia contents and webpages in real time as or when a user makes any search.
Subsequently, they position different web pages besides linking to them from the most to least relevant on SERP. Furthermore, search engine result page considers data like searcher's locations, browser histories, searches, etc. while showcasing results.
Search engine providers aren’t transparent about how the overall algorithms function, what their ranking signals look like, how many they use, and more. Howsoever, there are established factors including number of backlinks, relevant keywords, user experience, trust signals, and the likes.
As already mentioned earlier, manipulating search engine result page is not possible for long-term results. Google and several other search engines are continuously updating, as well as, enhancing their products/services for offering the best results to the users so that even in you can ‘game’ the system for awhile, there are high chances that it won’t lang for a long time. Black hat search engine optimization like keyword stuffing won’t get you very far.
So, how a business can influence SERP, and climb the results to first page? One of the most important piece of advices to keep into consideration is that one main purpose of SERP is to resolve searchers’ queries with accuracy. Keyword research can be truly useful in helping you pinpoint different searcher queries pertaining to your services or product and link building can be instrumental in helping a business appear a lot more authoritative on a particular subject. However, the real drill is to resolve the searcher’s queries, and to come up with the potential user experience for your intended audience. This is the same logic which shares a synchronicity with “Field of Dreams” – your dreams will come true, only if you build them!
Always remember, search engine optimization is all about improvements, innovation, and fulfilling searchers’ requirements. So, what are you still waiting for? Start working on top search queries and improving your SEO strategies to better your SERP ranking.