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The Holy Triad of Gaining Media Publicity and Brand Awareness

Consumers must believe that a company is a trustworthy expert in its domain and that it provides them with something of value in order for it to flourish. Of course, when you're new to a competition, establishing your company's reputation can feel like a chicken-or-the-egg situation: When you don't have a solid profile in your sector, how can you be perceived as dependable and credible?

A company's credibility cannot be built in a single policy; it must be built over time through its customers and leadership. You need to get people and the media to start talking about your business, and no you don't need to hire an expensive media relations firm.

Just follow these 3 steps to reach the pinnacle of success-

1. Press Releases are Still Relevant- Make a Habit of Sending Them

Public relations have become intertwined with social media advertising as social media evolves to supersede traditional means of promotional strategy and engagement.

Public relations and social media marketing constitute a strong basis and standard for most organizations' brand awareness and general marketing operations. Prior to the introduction of social media, businesses had to go through a long and slow process of approaching gatekeeper journalists. However, with the advent of social media, press releases have become:

SEO tools that help advertisers, customers, future workers, and other target audience learn about and identify businesses online.

Permanent sections of a company's public record that can be found and downloaded for an indefinite period.

Direct internet that can send authentic messages to the people. 

Every great press release contains the following features-

    • A captivating headline
    • A brief first paragraph that outlines the news release's main points.
    • Body text that elaborates on and supports the opening paragraph.
    • Information on how to get in touch with you, as well as links to your website and social media pages

2. Register your Business on a Business Listing Site - Adapt to the New Form of Yellow Pages

The truth about digital marketing is that the more attention you get, the more accessible you are. Almost every company today competes to grab probable target leads faster than their competitors. Listing your firm in business listing directories, in addition to business adverts and online promotions, is an excellent approach to obtain visibility. It's a cost-effective and efficient way to endorse your company.

As per Bright Local, SEM companies and advisors account for 31% of their customers who utilize directories and reference building as a local SEO technique. Businesses sometimes undervalue the power and use of local business listings.

They enable users to find a business or service in a given industry instantly. In fact, nearly eight out of ten people would always check the directory. Internet business directories, like your other marketing initiatives, can help you boost your online presence and boost your website.

You want to pick a business listing site in India that can provide you with proper exposure to the right people. You may list your business on Google, Yahoo, Bing, and Yelp, Business Haarway, to name a few.

3. Empower your Social Media Presence- An Active Role Gives you an Active Customer Base 

Imagine committing as little as 6 hours per week to boost your company's visibility, traffic, and revenue for little or no money. That's correct! Around 90% of marketers indicated that social media gave their brand a lot more exposure, and that's only one of its several benefits.

Social networking is becoming an integral aspect of every marketing strategy, and the advantages of doing so are so compelling that anyone who does not employ this low-cost resource is failing out on a fantastic marketing incentive.

It's clear that social media marketing is an important component of marketing success, and many marketers recognize its benefits on their businesses. If you are unsure of whether or not to start a social media marketing strategy, here are some pointers that you should never forget:

  • Every digital footprint you add to your marketing mix serves as a portal to your website, and every piece of knowledge you upload represents another chance to gain a new consumer.
  • Search engine optimization is critical for improving page ranks and driving traffic to your company's website. While social media does not directly help search engine results, according to Social Media Examiner, more than 58 percent of firms witnessed an uptick in SEO rankings after leveraging social media strategy.
  • People often choose to do business with one another over enterprises. Over 51% of marketers said that taking the effort to build relationships with customers resulted in increased sales. The better the first impression, the more likely they will buy your products or services.

"Publicity is Absolutely Critical!"

In today's competitive world, having a sorted media plan give your business an upper hand. The benefits are unmatched, and you don't really have to break your bank to fulfil this marketing communication activity. In the long run, the above three steps will be crucial in bolstering your brand awareness, increasing sales, and establishing a robust media relation. So, whether you are using local business listing in India or chalking out a well-thought-out social media plan, you're directly investing in the future of the company!

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