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The Holy Triad of Checking Your Website's Ranking

They say, good SEO work only gets better with time. And we say amen to that, because all you have to worry about is the everchanging algorithms. You need to adapt on the fly, but that doesn't mean you will have to start from scratch every time a new search engine update is announced. In this game, consistency is the key while keeping in mind that you are building a website for your users, not the spider.

At this point, you have to keep your brand's best foot forward with positive online reputation management services. Out of the several other components of an online business, most of them are more fascinated by how they can check their website's rank.

It can be as simple as searching for the primary keyword associated with your business on the search engine to using proper SEO tools to gain a deeper understanding of your website's performance. The former would definitely take up more time and effort, while also being impractical. Coming to the SEO tools, they are the best when it comes to checking your website's popularity.

3 Free SEO Tools To Check Your Website's Ranking

Let's take this situation where you would like to see your website's position for the keyword, "wedding planners in Kolkata."

All experienced social media marketing agency services would never advise you to go incognito rather advise you to use an SEO tool.

AHREFS Keyword Rank Checker (FREE)

This is how you can check your rankings on the SERPs based on a specific keyword-

This one's really easy to use. Simply enter the domain address or URL address of your website and then enter the desired keyword. The AHREF Keyword Rank Check will then analyse the search engine results and inform you about the accurate position of your website on the SERPs.

You won't need to manually scan anything, and your findings won't be skewed by individual data. Isn't it cool?

The tool provides you with a ranking for your position in Google's organic search results. Google's first page typically starts at position 1 and goes up to position 20.

Make a note of this position and run the tool again in a month or so to see if your keyword rankings have changed. Moreover, you can repeat the whole process with a different set of keywords.

Ubersuggest (Free for limited results)

This is how you can find keywords that you didn't even know your website ranks for-

You must have certain terms in consideration for which you hope to rank. However, did you realise that scores of other keywords that you hadn't analyzed may make your website rank?

Use Ubersuggest's Keywords feature to evaluate where you stand among the results for several queries. Interestingly, it keeps a record of all the websites that may rank for millions of terms but you are unaware of their search engine results.

You can discover a bunch of new keywords that your website continues to rank for that you might not even be aware of. You get three free requests each day, so make it worth the while.

  • Step 1: The first and foremost step to consider is to visit: analyzer/keywords
  • Step 2: Type the URL of your website. If necessary, use the drop-down menu to edit your region and choose your language.
  • Step 3: Here, you have to wait till the results appear. You have to focus on simply the two columns out of everything else- Position Column (where you are ranked from 1-20) and the Keyword Column.

 A food for thought- The lower the numbers in the position column, the better it is. Often, you will find position 1-10 displayed on page 1 and position 11-20 displayed on page 2.

Now, what can you do with this knowledge? No matter what, just keep this in mind that there are several other keywords that you may rank for and not just the ones that you're targeting. 

It's a good habit to look for keywords with high search volume and where your ranking position is 10 or more. Once you find it, you need to pull up your socks and optimize your content properly for the SERPs to promote you on page 1 itself.

Google Search Console (Free From Google)

This is how you find the keywords that are currently driving traffic to your website

Google is known for everything, but did you know that it has a feature that might be quite beneficial for your business? It has a free tool that allows you to see those specific keywords which are receiving more clicks and driving traffic.

If you have a website, it should be configured using Google Search Console. Once this is done, go to the "Performance" tab on the left and then activate Total Clicks, Total Impressions, Average Click-through-Rate, and Average Position (all these buttons can be found on top)

You will witness several sections of data like ranking column and keywords column. It's important that you check them both with a keen eye and analyse your performance effectively.

The Total Clicks feature is a unique gift that can tell you which keywords actually led people to visit your website. The other tools will show you your ranking, but Search Console will show you the sources of your actual traffic. That is something that you need on your side because everything can be done with enough data in hand.

Although these tools are essential, you need to keep an eye on your SEO efforts. To Amp up your SEO game, consider using free online business listing sites.

The Final Note

That's all you needed to know about how to check your website's rank. If we had to give you advice on where to start if you wish to place your website on the first page of the SERP then we would suggest starting with free business listing sites. You'll be piggybacking on their already established SEO game and help your business appear in front of more and more users.

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