What makes a good website? It's all about how the target audience is connecting and interacting with it because only when this is positive you can expect an increase in revenue and sales. And how can you ensure that your audience visits your website? By boosting your visibility and ranking! All the time and effort put into the design, content, backlinks, media, etc. on your website would be meaningless if the search engines can't crawl or index it.
This post answers the question, "How can you check website crawlability using a free tool?"
Let's delve into it ..
A sitemap is a document that lists all the important details and features of your website. It increases the chances of search engines to crawl and index your website. Not only this but it can also give a clear understanding of the website's structure, making it easier for the web spider to navigate around your website and get done with the job.
Always remember the thumb rule, before your website can get ranked for its content, it must have strong internal links. This helps in creating a hierarchical framework of the most important pages and posts and gives them more link value than others. With a robust internal link system, you aid the search engines to crawl your website effectively.
It’s not that fresh content ensures high ranking. It's just that the more you consistently post new pieces of stuff on your website like blogs, articles, news updates, images, etc., the more search engines are likely to visit your site. When this happens, you are perhaps really close to your target of being ranked high.
Additionally, search algorithms are always changing. If your website remains outdated, where's the scope of indexing improvement or gaining a competitive edge in the market?
Always remember- You can't earn great results through short-cuts! If you were to use deceptive practices like that of duplicating content from another website then, you are simply fooling yourself. Google always strives to rank distinct and useful content. If multiple URLs have the same content, Google gets confused about whom to rank higher. For this reason, it will push such URLs low on search results and prioritize other web pages.
So, not only will you negatively impact the user experience, but also risk losing Google's trust.
One of the most essential factors that come into play when Google decides your website's position is its page loading time. Slow page load time indirectly influences your index ranking by maximizing the bounce rates and minimizing dwell time. If you aim to be Google's first choice, your website must be the user's first choice. You see, search engines hate sites with bad user experience and a poor loading time adds to the reasons. Let's be on the safe side and optimize your website to load within seconds.
Business Haarway provides free yet effective tools to test website crawlability and indexability. All you need to do is enter your website's URL address and click on "Analyze." With this, you can regularly check how your website is being crawled, analyze the data, keep all the high or low priority issues on track, and improve traffic with much greater ease. You can step up your SERP by fixing dead ends like broken links and performing an SEO crawl test.
With the free crawlability test and website indexing solutions, your website gains an upper hand amidst the digital noise. It has become easier for you to optimize your site for search engine bots or crawler bots. Make the best use of these free resources and scale up the performance and ranking of your website!