Glossary of Popular Social Media Marketing Terms

All of us are more or less aware of the importance of a website, content marketing or search engine advertising services  when it comes to marketing or branding a business. Building up a solid home base – a website – and publishing contents on your company’s site are two most mandatory steps for every business owner, looking to take their businesses to another height.

But, having said that, it’s equally important to pay attention to several other external channels in this day and age of competition. And, this is where social media marketing comes into play.

If you’re clueless on how to go about it or why it is crucial to opt for the top social media marketing agencies, make sure that you continue reading the following excerpt. We have tried to cover the basics of how the popular social media marketing channels can tie into your overall marketing strategy.

Social Media – A Pioneer in Modern Marketing

Every social media network has a different set of audiences and different promotional style. Even if the same individual people following you on two different social network platforms would be most likely to have two different mindsets and expectations. As a marketer, you should focus on publishing contents on each of these platforms that perfectly match the style and tone which is expected of you. For instant success, you may enlist your brand into popular listing sites to list your business for free.

For example, when you’re publishing any content on LinkedIn, you should be extremely professional. But, on the other hand, your Instagram stories or reel videos could be totally entertaining, and your Insta audiences would love it.

Another important factor to take into your consideration is that you should provide value natively. You may use social media as a distributing network or channel for your website contents, blogs, articles, etc., but it’s not all that should be!

You must also focus on creating, promoting and publishing micro contents that include images, videos, short snippets, etc. To be more precise, you should post original Insta photos, Facebook posts, tweets, etc., which are not just links back to your website.

You may take help of a reputed marketing or a pay per click management agency to weave a successful content marketing strategy for your social media. Always remember that providing value natively will help you stand out from every other brand, which is trying to push customers back to their websites!

And, it will give you a massive advantage in a world where algorithm ultimately dictates your placement. For example, Facebook wants to keep people engaged on Facebook. So, in most of the cases, your native Facebook posts or contents will outrank links to your website in the news feeds.

Social Media Marketing Terms

Just like social media trends, social media terminologies are elusive, too! Terms that are trending today might lose their popularity ground tomorrow. But it does not mean that you need not grow your acquaintance with the popular social media marketing terms. Since social networking sites help us experiment with the branding or promotion of multiple services, it’s crucial to know all those key terms, which are extensively used in creating campaigns.

Here's sharing a glossary of some social media related terms you may encounter while promoting your brand through the virtual world –

Delivery – Shows the current status of your campaign, ad-set or ad distribution known as ad delivery.

1. Reach – This denotes the total number of audiences who have seen your ads/posts
2. Impression – It denotes how many times your posts or ads have popped up on screen
3. Frequency – The average number of every audience who’s seen your post / ad
4. Cost per Miles – CPM refers to the average cost per 1,000 appearances
5. Clicks – Number of clicks on your post / ad
6. Link clicks – The total number of clicks on any ad / post, which these clicks send the audiences to any specific destination i.e. landing page
7. Cost perk Click – CPC refers to the average costs per click per link ‘
8. Landing Page Views –Every user who are targeted as a user and sent to a website’s landing page.
9. Content view – The total number of time a piece of content or a post has been viewed
10. Click Through Rate – The percentage or time of exactly how many times users have seen the post/ ad relative to the total number of clicks
11. Return on Ad Spend – Total ROAS from Online Shopping. It’s mainly based on the overall value of every conversion recorded by Facebook Pixel or on the website.

Last But Not the Least

And, finally the most important question – where should you be promoting your brand or publishing your contents? Is it mandatory for you to be everywhere? Or, is it only one network where you should promote your brand at? The answer is – you should be where your audiences are! In whichever social networking sites your intended prospects are hanging out at – be it Facebook, Twitter, Instagram, Pinterest, etc. – that’s where you should be.

Recommended Reads: 5 Ways Social Media Marketing Services Can Help You Build a Strategy