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8 Small Business Trends to Look Out in 2022

Right now, the world is still recovering from the Coronavirus pandemic. As we begin to start life again amidst the new normal period, many new business trends are emerging. So, are you looking forward to bringing your small business back to power, or have you just built a new start-up?

Understanding the upcoming trends will help you skyrocket your business among your competitors. Hence, without wasting any time, you must check out these top 8 small business trends in 2022 and adapt them to your organization accordingly.

Small Business Trends to Follow in 2022

Here are the top 8 small business trends that you must follow in 2022. Check them out below.

The Popularity of Online Business Directories

Online business directories are becoming popular day by day. Almost every small business is relying on such listing platforms to increase their online visibility and drive more traffic.

Furthermore, the business listing sites in India also help you dominate the Search Engine Result Pages (SERP) over other websites. So, you must list your company for free on these sites and connect with the right audience instantly.

Super Customization Marketing

If you want your small business to stand out in 2022, then you must adopt personalization marketing. This includes personalized content, products, emails, and much more. Moreover, personalization of a brand will always remain the key to success in the business world.

According to recent reports, about 63% of customers are disappointed with generic advertising. So, to increase your sales, you must customize your content and offer a real-time experience to your audience. This process is also known as super customization marketing.

Video Content will Remain the King

Video marketing will continue to increase in 2022. Businesses are enjoying higher conversion rates with video marketing. About 52% of customers claim that watching product videos help them make proper buying decisions.

Moreover, if your site has videos, it is likely to generate more organic search results. According to Lsd statistics, the opening rates of an email campaign are higher if you include a word video on the subject. Video lures the attention of the customers in an instant.

Affiliate Marketing Within Social Media

As many countries were forced into lockdown, e-commerce businesses gained power. Besides, E-commerce will continue to be a trend even in 2022. Small businesses are relying on social media to showcase their services and products. You might have noticed the shop option directly connected with the content on Facebook and Instagram.

Experts predict that Instagram and TikTok will launch their e-commerce platform with in-built affiliate programs. Furthermore, affiliate links can help you drive huge revenue.

Flexible Work Timings

The need for balance between work and personal life is becoming a viral trend. Businesses will have to adopt various strategies to retain their employees who also need this balance.

To help your employees achieve this, consider offering flexible work timings, work-from-home opportunities, or a hybrid work environment. You can also incorporate exercise sessions and flexible working hours to make your staff feel stress-free. This will increase their engagement and creativity.

Use of Voice Search and Smart Speakers

A whopping 72% of people who own smart speakers claim that their devices are used as a part of their daily routines. The demand for smart speakers like Google Home, Amazon Alexa, etc. is rising day by day. Moreover, voice search can provide all the relevant information that people need.

Hence, you must think about the passages that people will speak while writing. Your text should have a conversational tone. Focus on the keywords that people will be talking about instead of typing.

Digital Payment Options

Covid-19 pandemic taught the world the importance of cashless payments. Before, people were comfortable with cash payment, but now they are moving to digital payment. Electronic payment mode includes credit cards, debit cards, mobile wallets, and other payment apps.

Small businesses have to keep cashless payments to satisfy their customers. Consider adding one or two cashless payment options along with standard payment options. This way, your customers can choose the payment mode as per their convenience.

Communication through Social Messaging Apps

Social messaging apps do not only exist to send personal messages to your friend. Most companies are relying on social networks to interact with their customers. Surprisingly, an average of about 10 billion messages is recorded between people and companies each month!

Through social apps, you can send messages to your clients in a personalized way. About 63% of people come back to a website if it has a live chat. Hence, you must market your products and services where your potential customers are.

Implement These Trends into Your Business Plan

Lastly, you must implement these trends into your business plan to keep pace with the increasing competition. Make sure that you are not left behind. Also, to enhance your marketing strategies and make your business reach heights, you can premium marketing services offered by numerous business listing portals.

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